ElevenLabs announced Brand Kit in ElevenCreative on October 9, 2026, allowing users to save their brand identity for use when creating AI images and videos. Instead of describing colors, fonts or style again in every prompt, users can attach a shared set of settings to their request. This change aims to address the challenge of keeping content consistent across multiple team members and projects.
According to ElevenLabs’ announcement introducing Brand Kit, the feature is already available in ElevenCreative and can be used in Image & Video, Flows and the ElevenCreative agent.
Brand identity is stored separately, with no need to re-enter it each time
Brand Kit contains colors, fonts, logos, reference images and rules for applying the brand identity. Users can specify how logos should be used and add images that convey their desired photography style, composition and visual tone.
The rules section helps express requirements that a color palette cannot fully convey, such as how to apply the brand identity or which brand choices to avoid. This is the distinction between storing design assets and providing context for the content creation process.
In supported interfaces, users type the character @ to attach the brand kit to a prompt. According to the company’s description, the assets and rules in that kit will guide the generated results. The same kit can be used for product images in Image & Video or workflows in Flows.
Shared settings for teams and multiple clients
Brand Kit is saved in the workspace so members can create content using the same guidelines. For agencies or teams managing multiple brands, ElevenCreative allows users to create a separate kit for each brand or client and switch between them as they work.
The practical value lies in reducing differences caused by each person describing the brand identity in their own way. However, a brand kit does not replace the specific requirements of each task: the image’s purpose, intended audience and composition still need to be stated clearly. The principles in the article how to write prompts with clear, verifiable requirements are also useful when distinguishing shared context from an individual task.
Moving context out of individual prompts also relates to the challenge of managing context when AI works over the long term: information needs to remain consistent rather than being re-entered in every work session.
Audio remains part of the expansion roadmap
ElevenLabs says it is developing Brand Kit beyond visual identity, starting with brand voices and sounds. The announcement does not specify when these will become available, so this is a development direction, not a confirmed existing capability.
The announcement also does not provide separate pricing, limits on the number of kits or measured consistency results. The claim that the feature helps maintain brand identity should therefore be understood as its goal, not a guarantee that every output will meet the required standards. For marketing teams, the confirmed new capability is the ability to centralize brand assets and rules within image and video creation workflows; reviewing the results still needs to be based on each brand’s standards.